Who are we?
At FORMEL Skin, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.
To date, we've successfully provided nearly one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.
We are seeking an Influencer Marketing Lead, responsible for steering one of the central pillars of our marketing strategy, enabling us to reach more patients.
What you'll be doing
- Leadership: Manage a 6-digit monthly budget effectively, overseeing influencer marketing initiatives and team operations.
- Team Management: Lead a team, providing guidance, fostering growth, and ensuring collaborative success.
- Strategic Partnerships: Develop and nurture partnerships with key influencers in the skincare industry to amplify our brand message.
- Data-Driven Approach: Utilize analytics to measure campaign success, optimize performance, and report insights to the management team.
- Innovative Campaigns: Conceptualize and execute creative influencer marketing campaigns to boost brand engagement and drive growth.
- Scalable Planning: Develop strategies to manage the scale of 150+ monthly campaigns effectively, focusing on growth-driven metrics and KPIs.
- Analytical Expertise: Demonstrate proficiency in metrics analysis, KPI measurement, and success evaluation, driving impactful decision-making.
- Cross-Channel Collaboration: Foster collaboration across marketing channels to ensure a cohesive brand message and maximize campaign impact.
If you have a strong growth marketing background, analytical mindset, and the drive to lead, we want to hear from you. Even if you lack leadership experience, but possess the right skills and mindset, we encourage you to apply. Join us in reshaping dermatology and making healthcare accessible to all.
About us
With FORMEL SKIN, we are building Germany's leading dermatological platform to provide patients with all skin problems immediate access to personalised medical treatments. Our team of experienced doctors, pharmacists and innovators work hard to treat, guide and support patients throughout their skin health journey. As a medical brand, we focus on clear and fast communication with our patients, confidence backed by our medical expertise and vast experience and commitment to everything we do. It is our mission to make dermatological care accessible to everyone - no matter how big or small the skin issue might be.
Just as we seek to build out an inclusive dermatology service, we seek to build an inclusive workplace with exceptional individuals committed to a shared mission. FORMEL SKIN is an equal opportunity employer. We therefore welcome everyone to apply: people of any race, ethnicity, nationality and religion, LGBTQAI+ folks, individuals with disabilities (both seen and unseen), people of any age, or family status.
